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Amazon Prime Day 2021 continues through June 22, and the annual shopping event includes deals on Amazon’s line of Kindle e-readers, alongside the online retailer’s other tech products like Echo smart speakers and Ring security devices.
Kindle devices are up to 40% off for Prime Day 2021, matching the best prices we saw last year. We’re seeing sizable discounts on various Kindle models and bundles, as well as Amazon’s Kindle Unlimited subscription service.
If you’re looking for discounts on more than just e-readers, check out our Amazon Prime Day 2021 hub page for all the latest deals during the sale. Learn more about how Insider Reviews researches deals and tests products.
Amazon Prime Day 2021 Kindle deals
Kindle tops our list of the best e-readers, with prices normally starting at $90 for the basic ad-supported model. During this year’s Prime Day sale, which began on June 21, Kindle devices are discounted by 30% or more, including $65 off the Kindle Oasis (normally $250), $50 off the Kindle Paperwhite (normally $130), and $35 off the basic Kindle (normally $90). The Kindle Kids edition is also discounted at $65 (normally $110).
The Kindle Kids Edition includes a 10th gen Kindle, a year of Amazon Kids+, and a kid-friendly cover of your choosing.
The best Prime Day 2021 Kindle bundle deals
If you’re planning to give a child a new Kindle or gift it to a friend, you may want to grab a bundle with a case and power adapter to complete the package.
The Paperwhite Essential Bundle adds a leather cover and a power adapter for charging, while the Kindle Kids Edition Essential Bundle comes with a one-year subscription to Amazon Kids+, as well as a cover, screen protector, and charger. Amazon is also offering discounts on the essential bundles for its standard Kindle and the Kindle Oasis, both of which come with a power adapter and cover.
The top Prime Day 2021 Amazon Kindle Unlimited deals
Kindle Unlimited is a subscription service offering thousands of ebooks and magazines. Prime members can get a free four-month trial of Kindle Unlimited. After your trial, your subscription renews for the regular price. Only new subscribers to Kindle Unlimited are eligible for the deal.
Frequently asked questions
When is Amazon Prime Day 2021?
Prime Day deals are exclusive to Amazon Prime subscribers, so you’ll need to sign up to get these Kindle discounts. Amazon Prime normally costs $13 a month or $120 per year, but new users can get their first 30 days of Prime with full benefits for free.
How to shop for a Kindle
When shopping for the best Kindle or e-reader, start by figuring out how frequently you think you’ll use it, and where. If you only plan to occasionally use your Kindle at home, you might not need to pay more for the Paperwhite’s extra features like backlighting and water resistance, which can come in handy if you’re reading on a camping trip or beach day.
You can save $20 by buying an ad-supported Kindle, but I don’t recommend it; the savings feel good at purchase but the long-term annoyance of uncontrollable ads on your home screen is a steep price to pay, and it’s even worse when giving a Kindle as a gift.
If you’re not a frequent reader, you may want to download the free Kindle app and try downloading a few ebooks to read on your phone, tablet, or computer. You may realize you’re just fine without a dedicated reading device, or maybe you want a bigger color screen for comic books and magazines, like the Fire HD 10 tablet.
Kindle Unlimited offers a ton of magazines and ebooks at a tempting price, but think about whether you’ll have time to dig into all of that material before you invest in the subscription. If you want, you can test out a free four-month subscription as part of a Prime Day deal (normally $10 a month).
Also, keep in mind that Kindle is Amazon’s brand of e-reader, but it’s not the only one out there. For example, Kobo earned top marks in our buying guide with its large screen and water-resistant models.
Kindle Trade-In: how to trade your old Kindle for Amazon Credit
Amazon offers an upgrade program for Kindle owners to trade in their old devices for store credit and get a 20% discount on a new model.
The amount you’ll receive for your trade-in will depend on how old your Kindle is, and it will be applied to your account as an Amazon gift card. A separate credit for 20% off a new Kindle will also be added to your Kindle account, regardless of how old or broken your Kindle is, and you can apply that to Prime Day discounts.
Most Kindle models are worth between $5 and $25 in Amazon trade-in credit, while the latest Kindle Oasis can be traded for $75.